Thriving Benefits of YouTube Advertising

Advertising on social media is emerging as a sure-shot solution to be visible in the market. Businesses seek great opportunities in advertising on social media like Facebook, Instagram, Twitter, and more. In a recent study on audience engagement, it is observed that 79% of viewers are more likely to get influenced by video advertisements than still pictures.

A video advertisement can be on most platforms, but to get the most out of your invested time and effort, YouTube is the best place to run your video ads.

Why?

There are many reasons though, let’s peep at a few of them. First, YouTube is the biggest social media platform used as a search engine widely which directly means one can approach a huge tribe in a go. Second, the people come intending to watch videos that make it easier to go through an advertisement with interest.

In this article, we will discuss why you should opt for YouTube to advertise your brand or product and the benefits of YouTube advertising on your business.

There are many benefits to advertising on YouTube, starting from targeting and customization capabilities to measurability and affordability. However, the most remarkable upside is the simplest — Reach.

Benefits of Advertising on YouTube

1. YouTube Advertisements Are Comparatively More Engaging

As discussed earlier, video advertisements are a great way to make content memorable and engaging for viewers. In the current scenario, people are bombarded with ads in every navigation. To make your content stand out and grab the viewer’s attention, it is not only important to come up with innovative ideas, rather you should smartly select the medium to run your ads.

By creating an effective video ad, you are increasing customer engagement which is beneficial to any growing business.

2. YouTube — A Massive & Unique Reach

The size and reach of YouTube are unmatched. It owns 2 billion users that view around 5 billion videos every day! This can be an exclusive opportunity for marketers to find their target audience and imply their strategies effectively on the platform.

People prefer YouTube to find an answer to their queries as the platform consists of ample dedicated videos on almost every topic.

3. Targeting Viewers on YouTube Is Extremely Effective

You can grab your aimed audience at any top social media surface, so why does YouTube make it different?

Here you can choose to go with contextual targeting that content aims relate to your stream and can further make them proceed through the funnel.

The platform allows you to get in-depth with demographic targeting to focus on people based on set age, gender specifications, location, interests, and more. It also includes other types of targeting like affinity audiences, in-market audiences, life events, video remarketing, and so on.

4. YouTube Ads — Easy to Track & Measure

Another advantage of advertising on YouTube is that your ads are easy to track and measure.

You can observe if your advertisement is working and helping you avoid wasting money on an ad that is not making any impact. Observing metrics and analytics of your YouTube ads help you tweak things to improvise the ad accordingly. You can also check on — — how the viewers are interacting with your ads and from where you are getting more audience.

5. YouTube Ads Are Affordable

The cost of YouTube ads depends on the type of ad you select and the set of audiences you want to target. There is a myth regarding YouTube ads as it takes a big chunk of your wealth, but it’s not. It completely depends on how you want your ad to run, and for how long. These aspects decide your advertising cost.

A typical video ad on YouTube costs between 10 cents and 30 cents per view, depending on targeting and video quality. Apart from that, the platform doesn’t charge you for viewers that skip your ad after the first five seconds.

6. Different Ad Formats Offered by YouTube

Depending on what goal you’re trying to achieve, you can select one format or potentially combine multiple formats. Here are some of the different ad formats on the platform that are available:

• Skippable in-stream ads
• Non-skippable in-stream ads
• Bumper ads
• Masthead ads
• Video discovery ads

7. Get the Desired Results with Ads on YouTube

Finally, of all the benefits of advertising on YouTube, the biggest is that — it can help you achieve your hunted results.

But before you run your first ad, we recommend you to think about what you are trying to achieve from this ad and plan accordingly for fruitful outcomes.

We have enlisted a few questions that you should ask yourself before advertising.

• Is my company trying to increase its brand image?
• Do I need to Promote brand awareness?
• Are we all set to convert on a sale?
• Do we want to retarget people who recently viewed your ads or products?

In any of the above cases, you can create YouTube content and achieve all of these goals with the overall goal of getting more revenue at your end.

Wrapping Words

We hope this article guided you on how YouTube advertising can be a step toward success for your business with an affordable budget. Advertising can elevate your business until and unless you need to approach the right path at the right time. To be updated with such social media information, stay tuned!